Fringe Festival 2021
Campaign Identity

AGENCY

Raft Studio

PHOTOGRAPHER

Giulia McGauran

OUTCOME

Festival guide, motion animations, social media assets, street billboards, posters, apparel, festival passes.

Fringe Festival 2021
Campaign Identity

AGENCY
Raft Studio

PHOTOGRAPHER
Giulia McGauran

OUTCOME
Festival guide, motion animations, social media assets, street billboards, posters, apparel, festival passes.

Fringe Festival 2021
Campaign Identity

AGENCY
Raft Studio

PHOTOGRAPHER
Giulia McGauran

OUTCOME
Festival guide, motion animations, social media assets, street billboards, posters, apparel, festival passes.


The Melbourne Fringe Festival returned in 2021 to make some noise with a bold and boisterous program of art that celebrates the voices from the fringes.

The team and I at Raft Studio collaborated with photographer Giulia McGauran to come up with a campaign identity that would bring this years theme of 'Make Some Noise' to life.

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Unfortunately due to COVID, many events were cancelled and the festival was reshaped into a digital event.

With so many of the Festival Guides at hand, Fringe commissioned ten artists with cancelled events to make something beautiful and bold out of the unused Festival Guides. It was an honour to see fabulous artists using the guide that I designed to come up with new extraordinary art. See examples of the shows below.